The toys were first released in Japan in 2013 as a tie-in to the Tsum Tsum arcade and mobile games respectively developed by Konami and Line Corporation. Disney began to sell them in the United States in July 2014, and in Disneyland Paris the following month. Around the same time, Disney released Tsum Tsum to the South Korean market, giving away icons for use on online chat systems. As of 2014, 1. 8 million Tsum Tsum toys have been sold. As of April 2017, the franchise has reached $2 billion in sales between both merchandise and the mobile game. On February 13, 2019, Disney Tsum Tsum Festival, a party game based on the toyline developed by B. B. Studio and Hyde and published by Bandai Namco Entertainment, was announced to be released for Nintendo Switch in September 2019.